It’s the year of Beyoncé. If you haven’t watched her new HBO documentary, I highly suggest you do so. Aside from being the 2013 Super Bowl Champion, her film debuted to 1.8 million viewers making it the most viewed documentary on HBO in almost 10 years. For the first time, we get to see a personal glimpse into the life of the pop diva. I only cried 4 (okay, maybe 5) times and that has to be a new personal best.
I don’t love Beyoncé because of her 17 Grammys or her over 75 million records sold worldwide. I love her because of her passion. Under the definition of ‘woman’ it should say: Beyoncé. She has successfully managed to maintain a positive image in the media, without being tainted by scandals and court cases. I admire her ability to not give into the superficial aspects of the entertainment industry, always staying true to herself and her brand even if that requires making huge sacrifices (like firing her father in 2011).
This semester I am faced with the challenge of figuring out who I am and what it is that I want to do with my life through the J-School class “Branding of Me.” As I approach graduation in just a few short months, I want take this opportunity to take a step back and think about what I enjoy the most. As told by Queen Bey in her documentary, “The best thing is looking back and realizing how incredible life is. If you don’t take the time to think about it, analyze your life, you’ll never realize all the dots that are connected.”
Although catching up on the latest celebrity gossip is a guilty pleasure of mine, it is not the latest scandal or breakup that makes me interested in the entertainment industry. Like Beyoncé, I appreciate the art and creativity of it all. Pop culture helps define our generation, and I want to be apart of it. Through this blog I hope to learn how to develop my interests and my passions into my own personal brand.
So as I enter this next phase, all I have to say is:
sterlingcates.com 